İşbank Enters the Metaverse

MetaversePlanet October 13, 2023Last Updated: August 14, 2024

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İşbank has entered the Metaverse by launching its Entrepreneurship Branch, offering specialized banking services to entrepreneurs.

Now, at specific times each week, users can have live interactions with real customer representatives within the Metaverse.

The Entrepreneurship Branch is designed for entrepreneurs and those involved in the entrepreneurial ecosystem, providing a distinct virtual environment.

Here, users can engage in live conversations with customer representatives and explore banking products and services designed for startups.

Next to the Entrepreneurship Branch is the Nays Area, where users can learn about the benefits and features of the next-generation finance application, Nays.

Additionally, through partnerships with GoArt Metaverse, users can participate in “play to earn” and “move to earn” programs. By partaking in GoArt’s “Play to Earn” initiative, users completing tasks within the Nays domain can obtain NFTs containing Pazarama discount codes.

The “Nays – Burger King Prize Hunt” combines GoArt Metaverse’s augmented reality (AR) technology with its “move to earn” concept. This partnership with Burger King, one of the project’s first partners, enables users to collect Nays points at over 700 Burger King locations and receive NFTs offering discounts on menu items.

GoArt Metaverse focuses on creating virtual experiences and gamified interactive zones for both consumers and brands. The GoArt Metaverse mobile app includes historical portals and brand-specific interactive gateways in real-time.

As the platform offers various earning opportunities while exploring, its primary aim is to create a space for brands to connect with and engage users.